Sometimes that means doing a little homework before making an introduction.
Sometimes it means sending complete information rather than making someone chase it.
Sometimes it’s handling a small problem before it becomes their problem.
And sometimes it’s simply following through when you said you would.
None of those things is particularly dramatic.
They rarely appear in a sales presentation.
But people notice when doing business with you makes their work easier.
That mattered to me with clients.
It mattered with suppliers.
And it mattered with referral partners.
Being of service isn’t necessarily about doing something extraordinary.
Quite often, it’s about removing one more unnecessary problem from someone else’s day.