I wouldn’t begin a Client Reactivation effort by calling every inactive account in the database.
I’d first decide which relationships deserve personal attention.
I’d look at the history.
Was this once a good client?
How long were they with us?
What did they buy?
Was the relationship profitable?
Do we know why it became inactive?
Was there a problem that was never resolved?
And perhaps most importantly: Would we genuinely like to do business with them again?
That last question matters.
Not every inactive customer is an opportunity.
Some relationships ended for perfectly good reasons.
Once I knew which accounts warranted attention, I’d review enough history to make the call intelligently.
The objective isn’t to sound as though you’ve been handed a list.
It’s to demonstrate that the relationship mattered enough to understand before picking up the telephone.
Preparation changes the conversation.